Guides
How the work actually gets done.
Routes, van loading, damage, credit and the arithmetic underneath them. These are written for a distributor running two to twenty salesmen, and they are useful whether or not you ever buy anything from us.
Looking for how to use the app? See the step-by-step how-to tutorials.
Operations · 6 min
How much stock to load on a van each morning: a load sheet that works
Load each product by the beat's record, not by feel: a four-line formula, a worked example, a load sheet you can copy, and five habits that cut returns.
27 October 2026
Money · 6 min
UPI payments from shops: how to match every one to a bill and the bank
Payments to the wrong number, fake screenshots, bank credits nobody can name: four habits that make every UPI payment from a shop traceable, daily.
27 October 2026
Operations · 6 min
Sending bills to shops on WhatsApp: what to send, when, and what it settles
Send the bill at the counter, to the owner's number, as a PDF plus a short line. When to resend, monthly statements, and what not to do on WhatsApp.
27 October 2026
Team · 7 min
Salesman incentives for a distributor: pay for money collected, not just sales
Why a sales-only incentive grows bad debt, a simple structure built on collected sales, a worked example, and five rules that keep the scheme fair.
27 October 2026
Money · 7 min
How to recover old dues from shops without losing the shop
Agree the figure with a statement, stop the balance growing, collect in fixed instalments, escalate one step at a time, and know when to write it off.
27 October 2026
Choosing · 7 min
Marg or a van sales app: what a distributor with vans should compare
Marg is strong billing and accounts software with its own order-taking app. What changes when stock rides on vans, the published prices, and when Marg wins.
19 October 2026
Choosing · 6 min
Gofrugal or a van sales app: what to compare before you decide
Gofrugal is a full distribution ERP with a sales-rep app. What its pages describe, what a van day needs on top, and when Gofrugal is the better choice.
19 October 2026
Choosing · 6 min
Per-user or per-business pricing: how distributor software is charged, and which costs less
The four ways distributor software is charged, the cost for 3, 5, 10 and 25 salesmen, when per-user is cheaper, and seven questions to ask before you sign.
8 October 2026
Selling · 6 min
How to add new shops to your beat: finding, opening and keeping them
The cheapest growth is the shops your vans already pass. How to list them, which to pick first, how to win a trial order, and how to keep them.
4 October 2026
Selling · 6 min
How to win a shop that buys from another distributor
Not with a lower price. Find what annoys the shop about its current supplier, be reliably better at exactly that, and ask for one small trial order.
4 October 2026
Basics · 7 min
How to get an FMCG distributorship: what companies check, and what to ask before signing
Who appoints distributors, what the company checks, the terms to get in writing (territory, margin, credit, claims, exit), and how to spot a fake offer.
4 October 2026
Money · 5 min
Should every shop get the same price? Discounts, special prices and who decides
Why secret special prices always leak, how to give big shops more through written rules instead, and how to stop salesmen giving discounts nobody approved.
4 October 2026
Money · 5 min
How to set a credit limit for each shop, with a simple formula
Weekly purchase × weeks of credit, adjusted for each shop's record. What happens at the limit, who may approve going over, and how to review limits every month.
4 October 2026
Money · 6 min
Month-end checklist for a distributor: eight things to close before the 1st
Cash, shop credit, stock, damage, company claims, purchases, salesmen and profit: a printable month-end checklist, with what to check under each.
4 October 2026
Money · 7 min
Sales are not profit: how a distributor works out real profit
Gross profit, running costs, damage and the cost of credit, step by step with one worked example, and why a growing distributor can still be short of cash.
4 October 2026
Operations · 6 min
How to count stock in your godown: a stock audit that does not stop the business
When to count, how two people should count, a little-and-often plan that covers every product each month, and what to check before you correct a gap.
4 October 2026
Operations · 6 min
How to cut van diesel cost: route planning for distributors
Work out your delivery cost per shop and per ₹100 sold, then cut it: fixed beats by area, a sensible driving order, fewer small-shop visits, bigger bills.
4 October 2026
Team · 6 min
Hiring a van salesman: what to look for, and the first week of training
The six things to check before you hire, a ride-along first week, the money rules to teach on day one, and how to hand over a beat when a salesman leaves.
4 October 2026
Money · 7 min
Salesman cash shortage: how to stop money going missing between the shop and the office
Why the cash a salesman hands over is often less than he collected, the honest mistakes and the other kind, and a daily routine that ties every rupee to a bill.
4 October 2026
Team · 6 min
Salesman daily report: what it should show, with a simple format
The ten lines an owner needs from every salesman every evening, a format you can copy into a notebook or Excel, and how to check it in five minutes.
4 October 2026
Operations · 7 min
How much stock should a distributor keep? Stock days and reorder level, made simple
How many days of stock to hold for each product, when to reorder, and why fast and slow movers need different numbers. With worked examples.
4 October 2026
Money · 7 min
FMCG schemes and free goods: how a distributor keeps track and keeps the margin
How schemes like buy 10 get 1 reach the shop, where free goods go missing between godown and shop, and how to record every free piece so claims add up.
4 October 2026
Choosing · 6 min
Excel for a distributor: what it does well, and seven signs you have outgrown it
Excel is a fine start for stock and shop credit. Seven signs it has stopped working, the Excel fixes to try first, and how to move without losing data.
4 October 2026
Choosing · 7 min
DMS, SFA and van sales apps: what each one does, in plain words
What a DMS, sales force automation and a van sales app each do, who usually pays for them, and which one a distributor running his own vans needs.
29 September 2026
Basics · 9 min
FMCG distribution terms explained: primary sales, secondary sales, beat, drop size and more
Thirty words FMCG distributors hear every day — primary and secondary sales, CFA, super stockist, beat, strike rate, drop size — each in one plain sentence.
29 September 2026
Operations · 7 min
Festival season stock planning for FMCG distributors: before, during and after Deepavali or Pongal
How much to stock before Deepavali or Pongal, how to keep credit under control in the rush, and how to avoid the returns and expiry that follow.
29 September 2026
Operations · 6 min
Orders on WhatsApp and phone calls: how a distributor stops losing them
Why WhatsApp, voice-note and phone orders get missed or doubled, a one-list, confirm-back, cut-off routine that fixes it, and what to do when stock runs short.
29 September 2026
Basics · 8 min
Starting an FMCG distributorship: the systems to set up in the first 90 days
Once the company appoints you, these are the money, stock and people systems to put in place before the first months of credit and stock catch up with you.
29 September 2026
Choosing · 6 min
Tally for FMCG distributors: what it handles well, and what to add for the vans
Tally is excellent accounting software. What it is built for, the field work away from the desk, and how to run a van app beside it without typing twice.
29 September 2026
Money · 7 min
The company wants cash, the shops want credit: how a distributor stops being squeezed
Why a growing distributor runs short of cash even when sales are good, the simple sum behind it, and five ways to close the gap without losing shops.
28 September 2026
Operations · 7 min
Damaged, expired and unsold stock: how to stop it eating your margin
Where damaged and expired goods really come from, a simple record that turns a hidden loss into a number, and six habits that keep it small.
28 September 2026
Operations · 6 min
How to find the stock that is stuck in your godown
A 20-minute monthly check that shows which products are selling, which are slow and which have stopped, what to do with each, and how to set a low-stock level.
28 September 2026
Money · 6 min
The wholesaler wants a bigger discount: how to work out if you still make money
The two-line sum to do before agreeing to any discount, why extra volume rarely makes up for it, and cheaper things to offer instead.
28 September 2026
Money · 6 min
When the company sends more stock than you can sell
Why pushed stock ends up as your expired goods and your blocked cash, and how to walk into the order meeting with numbers the company cannot argue with.
28 September 2026
Team · 6 min
How to check your salesmen's work without spying on them
Five numbers that show whether a salesman is really working his route, what they cannot tell you, and how to talk about them so good men stay.
28 September 2026
Selling · 8 min
How a salesman sells more in the same shop: lines per call, explained
Most growth hides in shops you already visit. What lines per call means, six habits that raise it without pushing, and the numbers to check every week.
28 September 2026
Money · 7 min
How to collect payments from shops without losing the shop
The words, the timing and the small promises that get shops to pay on time and keep ordering. For distributors and the salesmen who do the asking.
28 September 2026
Operations · 7 min
How to close a van's day: stock and cash reconciliation in fifteen minutes
One formula for van stock, one for cash, the order to count them in, and the five usual reasons a van comes back short. Works in a notebook or any software.
28 September 2026
Team · 7 min
How to get your salesmen to actually use a sales app
Sales apps fail in the field, not in the office. Why salesmen resist, how to present the app so it protects them, and a four-week rollout that sticks.
28 September 2026
Operations · 6 min
How to track returnable crates and empty bottles
For beverage, dairy and water distributors: a crate balance per shop, the five movements to record, and how to stop paying for crates your shops kept.
28 September 2026
Choosing · 7 min
Vyapar or a van sales app: what a distributor with vans actually needs
Vyapar is a very good billing app. What changes once your stock rides on vans, five jobs to see demonstrated, and when Vyapar is the better choice.
25 September 2026
Money · 6 min
How to track shop credit without a notebook
A credit method that works in a notebook, Excel or any software: balances built from bills, four age columns, limits set in advance, a ten-minute weekly review.
25 September 2026
Choosing · 6 min
Choosing a van sales app in Tamil Nadu: seven tests to run first
GST that changes at the Kerala and Karnataka borders, no signal on ghat roads, a salesman who reads Tamil: seven tests for any van app, and how ours does.
25 September 2026
Choosing · 8 min
FieldAssist, Bizom and BeatRoute: who those platforms are built for
India's best-known field-sales platforms sell to brands, not distributors. What their own pages say, what it changes for you, and when to say yes anyway.
23 September 2026
Money · 7 min
What distribution software costs in India, and what the price leaves out
Published prices for Tally, Marg and Vyapar, which platforms quote only on request, and six questions that reveal the real yearly cost of any DMS.
22 September 2026
Operations · 8 min
Van sales or pre-sales: which one fits your distribution business
The real trade-offs between selling off the van and taking orders a day ahead: outlet size, credit, stock on wheels, and why most distributors run both.
2 September 2026
Operations · 9 min
Beat planning for a small distributor
How to build a day-wise route your salesmen actually follow: outlets per day, clustering, why the day must never move, and four numbers to check weekly.
2 September 2026
Money · 10 min
Where a distributor's margin actually goes
Five leaks billing software never shows: counter discounts, unrecorded free goods, unclaimed damage, uncounted returns, and credit that ages quietly.
2 September 2026
Something you want written about?
If you are stuck on something that is not here — a stock count that will not tally, a beat that keeps slipping — say so. It is usually a shorter answer than an article.