FieldAssist, Bizom and BeatRoute: who those platforms are built for

A distributor who searches for van sales software in India meets the same three names quickly: FieldAssist, Bizom and BeatRoute. They are large, they are established, and their case studies are impressive.

They are also not selling to him. You can establish that in about a minute without a demo call, because all three say so on their own home pages, and knowing it changes which questions are worth asking.

We sell a competing product, so read this knowing who wrote it. Everything below about the other three is either a direct quote from their site or a description of what one of their pages shows, with the link next to it, all read on 23 September 2026.

Read the home page, not the feature list

Feature lists across this category look nearly identical — beat plans, order capture, stock, claims, dashboards. The sentence that actually separates these products is the one naming the customer.

The word doing the work is brands. FieldAssist counts 75,000 distributors among the things its platform covers — the distributor appears in that sentence as something measured, not as the buyer. That is not a criticism. It is a description of a market: these are enterprise systems bought by a manufacturer to run a channel, and they are very good at it.

What it changes when the brand is the buyer

Three practical things follow, and none of them is a flaw in the software.

The account is not yours

When a brand rolls out its system to you, the workspace belongs to the brand’s contract. That matters on one specific day: the day you stop carrying that brand. Ask, before you start, what happens then to the shop list, the outlet history and the credit record you built inside it.

The brand can see its goods moving through you

This is the entire purpose of a distributor management system, and a distributor who signs up to one should expect it rather than resent it: the brand is paying to see its own stock and its own secondary sales. What varies — a lot — is how wide that window is. “They see secondary sales of our brand” and “they see everything typed into the app” are very different arrangements, and only one of them is written in your contract. Ask for the list.

If you carry six brands, the question multiplies. Six brand-supplied systems is six apps on one salesman’s phone, six logins, and no single place where your own business adds up.

The price is quoted, not published

None of the three prints a figure. As of 23 September 2026:

• FieldAssist lists Starter, Business and Enterprise AI — with a “Request Pricing” button on each plan, leading to a demo form.
• Bizom lists Basic, Growth and Power — with a “Request Price” button on each plan, opening a form for name, mobile, company and company size.
• BeatRoute lists Starter, Business and Enterprise packs, plus a startup programme — with no figure against any pack.

Quoting after a demo is normal for enterprise software and is not a trick; contracts at that size are usually negotiated. It does mean you cannot compare on price without entering a sales process, which is a real cost in a distributor’s week. Published figures for the billing packages, and ours, are in what distribution software costs in India.

When the brand’s platform is the right answer

Say yes, without much hesitation, when:

• One brand is most of your turnover. If 70% of what you move is theirs, their system is where the important half of your business already lives.
• They are paying for it. Many brands fund the licence for their distributors. Free, working software beats paid software.
• It is a condition of the distributorship. Then it is not a software decision and no comparison page should pretend otherwise.
• You need enterprise scale. Hundreds of salesmen, several states, claims and schemes settled against a manufacturer — that is what these platforms are engineered for and what we are not.

In all four cases the sensible question is not whether to use it, but whether you also need a set of numbers that are yours — which for many distributors is a spreadsheet, and works fine until it doesn’t.

When it is the wrong shape

• You carry many brands and none dominates. No single brand’s system will ever show your whole day.
• Your counter sales matter. Walk-in and cash counter business is yours, not any brand’s channel, and often sits outside their system entirely.
• Your real problem is the credit book. Outstanding money at the shops is a distributor’s problem, not a brand’s, and it is rarely what their reporting is built around.
• You are eight people, not eighty. Software priced and designed for a 190,000-user deployment is a heavy thing to put on four vans.

Per user, or per business

The commercial difference, rather than the feature difference, is what the price is counted against. Enterprise field-sales software in this market is generally priced per user per month, which is the right model when a brand is rolling out to a large field force.

For a distributor it has one awkward effect: every additional man has a price attached. The predictable result is the part-time loader who never gets a login, the relief salesman who uses someone else’s, and a stock report that stops matching the godown.

Mulberry Sales is priced per business instead — Growth is ₹2,499 a month and covers Up to 5 salesmen, 2 inventories, 4 vans included (up to 10), whoever they are and however often they change. We chose that model because of the loader problem above, and it is the main thing that makes us different from the three platforms in this guide. It is also worse for you if you have four hundred salesmen: past 25 we quote, and at real enterprise scale you should be talking to the companies named at the top of this page.

Seven questions to send every vendor, us included

Ask for written answers. The useful ones are the questions a vendor cannot answer with a yes.

1. Who owns the account — me, or the brand that gave it to me? It decides what happens to five years of your shop and credit history the day you stop carrying that brand.
2. What does the brand see, and can you show me that list in writing? A brand's system exists to show the brand its own goods moving. That is its job. You still want the list, because “secondary sales” and “everything you type” are very different answers.
3. Does the price move when I hire a salesman? Per-user pricing is normal in this market. It is also the reason a distributor stops entering his part-time loaders, and then the stock never tallies.
4. What happens to a bill raised where there is no signal? Ask for the specific behaviour, not “it works offline”. Does it queue, does it lose the GST number, does the salesman have to retype it.
5. Can I export everything, today, without asking anyone? An export you can run yourself is the only migration plan that survives a disagreement with your vendor.
6. Does it generate a GST e-invoice (IRN) and an e-way bill? Above ₹5 crore turnover this stops being optional for B2B bills. Tally, Marg, Busy, Vyapar and the large platforms do it. Mulberry Sales does not yet — if you need it, that is a real reason to buy something else.
7. How many people work at this company, and what happens if they stop? Ask it of everyone, including us. A one-man vendor with an export button is a smaller risk than a large vendor without one, but you should know which you are buying.

Two of those we answer worse than the large platforms do, and they are in the list for that reason. We do not generate GST e-invoices (IRN) or e-way bills, so a distributor over the ₹5 crore threshold who needs them on B2B bills should not buy us for that job yet. And we are a small company — the honest mitigation is that you can export everything to Excel yourself, at any time, and back it up to your own Google Drive in one tap.

If those two are not blockers for you, the rest of this site argues the case: what the van app does, how the credit book works, and what it costs, with the figures on the page rather than behind a form.